How Chee!

The Infamous Local TV Ad That Became Folklore

202650m
DocumentaryComedyHistory

From 1996 to 1998, a low-budget TV commercial for Saskatoon’s Great Buffet of China aired relentlessly. Featuring a Caucasian pitchman introducing the phrase “How Chee” and a group of amateur young actors repeating it, the ad became infamous. Some laughed. Others cringed. Many called it the worst commercial ever made. Thirty years later, it still resurfaces—at one point even going viral in China. How Chee! explores the unlikely origins of the ad, the friendship between an immigrant restaurant owner and the professor who tried to help save his business, and the now-adult actors who became locally famous long before going viral was a thing.

Crew

ED

Ethan Deutscher

Director of Photography

CS

Craig Silliphant

Director

CS

Craig Silliphant

Writer

Cast

CS

Craig Silliphant

Narrator / Host

CM

Chris Murphy

Doc Subject

LM

Lara Murphy

Doc Subject

AK

Andy Kwan

Doc Subject

JK

Justin Kwan

Doc Subject

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