The Secret of Selling the Negro

Why Let a Lot of Old -Fashioned Ideas Hurt Profits!

195421m6.0 (1)
Documentary

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

Crew

WA

Wayne A Langston

Director

JG

Joseph G. Betzer

Producer

HW

Harry W. Lange

Producer

HA

Helen A. Krupka

Writer

Cast

Robert Trout

Robert Trout

Self - Host

Similar Titles